Lynda McNutt-Foster - Engaging Your Audience:  The Secret Step you might be missing

 Most presentations are simple in concept.  Give your audience information about what you want them to change, tell them why they should do it and then BAM!  they leave the room and do what you wanted them to do, right?  Unfortunately, that system doesn’t really work with a high degree of success.  So, how do you get people to do what you want them to do?  The secret is in knowing your “who’.  This interactive session will deliver to you the tools and practices you need to be MUCH more effective at getting any size audience to be more engaged and more likely to do what you know they need to.