Media Roundtable

Are you ready if your department, company or locality becomes national news? We’ve put together a panel of experts that will share their stories including:

  • Dawn Eischen – Dawn is the External Affairs Director for VDEM Dawn headed up the search for missing UVA student Hannah Graham.  She will share how she dealt with this tragedy from a state agency standpoint.

  • Michelle Stoll– Michelle is a PR Professional and works for the Virginia Department of Health as a Public information Officer.  Michelle will discuss working in a Joint Information Center (JIC).

  • Karen McNew- Karen worked in local television and has now transitioned to the PR field working for Carilion Clinic.  She will provide insight from the journalist’s standpoint – what they are looking for and how to better work with them during a crisis or if you just want to pitch a story to a local news agency.